Check broken external links and broken internal links in Morningscore. Each month, check traffic trends, user behavior, and fixes made after the audit. Every quarter, you should run a fresh crawl with Screaming Frog, but keep in mind that running full scrawls is time-intensive. Also, check competitor performance and update old pages based on new opportunities.
Conclusion: Make SEO Auditing a Habit
- HTTPS is faster, more secure, and is one of Google’s ranking signals.
- Gumlet also tells you the total file size of your images and its weight after Gumlet optimization.
- You can go deeper by enrolling in a technical SEO course and visiting the resources below.
- Certain schema types, like rich results markup, allow your listings to display extra details, such as star ratings, event information, or product prices.
What used to take days of manual checking can now be streamlined – from crawling millions of pages quickly to using AI to analyze patterns in your data. Embracing these tools means you can conduct “free SEO audits” on the fly, anytime, with minimal effort – allowing you to focus more on strategy and less on grunt work. It’s no wonder that 37% of marketers use AI to automate time-consuming SEO tasks .
How to perform an SEO audit
Look at the “Organic Search” data, which includes users, sessions, views, and more information. This will give you an idea of how much traffic your website gets from Google. You can see the keywords, pages, devices, countries, and more information. Take the time to reach out to secure legitimate links to your site, and you will be rewarded in the long run.
Understanding what the audit is for and even doing it is not the most important aspect, but rather the actionable results that are derived from the audit. In order to improve your website performance, an SEO audit is essential. Again, there are plenty of tools for completing a search engine optimization audit.
“What does matter for us a little bit is how easy it is to actually find the content. Most often I see this on external scripts, but sometimes an image on your own site can be missed—particularly if you’ve switched from HTTP to HTTPS. This report will show you any HTTPS pages on which an image (or other file) is being called via HTTP. If not, your users will get a security warning in Chrome and other browsers.
Using tools like Google Search Console and SEO analytics platforms, I identified pages with declining rankings and pinpointed the causes. The focus was on relevance, accuracy, and adherence to current SEO best practices. I’ve dealt with an SEO penalty before, and reassessing keyword targeting was one of the key strategies that helped me recover my rankings. In my case, I realized I had been unknowingly over-optimizing some pages with the same keywords, causing them to compete SEO Anomaly with each other.
Amazing SEO and Reporting Tools – all-in-one platform
If you operate a local business, having a Google Business profile is crucial. Make sure your address, phone number, business hours, and categories are accurate and consistent across all online listings. Encourage customers to leave positive reviews, as they impact local search rankings. Additionally, reviewing their local SEO presence, including their Google Business profile, provides insights into how you improve your own local rankings. Keeping track of factors helps you stay competitive and adjust your strategy accordingly. The most important thing for Google is that its users find what they are looking for.
With an audit, you set yourself up for success by creating check-ins and active processes that help you improve. Ask yourself where you could build out more content across the board. If users click away from your slow pages, Google will notice and dock your rankings. Google often shows meta descriptions in the search results, so you should try to write an enticing one for every important page. Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme.
Google recognizes the value of these pages, so the links lend credibility to your content quality. In 2023, mobile devices generated over half of all global website traffic. Google incorporated mobile indexing in 2019, and it’s been a crucial ranking criterion for content ever since. Because so many users are searching from phones or other mobile devices, considering and optimizing mobile UX supports your site’s overall performance.
