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How to Use Facebook for Business: A Beginners Guide


And then the profile photo is a square, 170 x 170 pixels. Keep in mind that this shouldn’t be your personal information. Now, we selected bank for our fake page here so it’s prompting us to enter an address. But if you selected a category that doesn’t warrant a brick-and-mortar, it may not ask for this. …read to the end of this post because we’re sharing a step-by-step tutorial on how to create a new Facebook page along with important tips to keep in mind along the way. Schedule all your social posts and track their performance in one dashboard.

Every Hootsuite plan includes everything you need to get started with social listening. If you select Deactivate Page, you’ll just be prompted for your password before everything is temporarily shuttered. Choose the tasks you’re comfortable with your admin performing, then click Give Access.

How to Report a Facebook Page Someone Else Created


  • If you want to learn how to design your own cover photo in Canva, which is what we did, you can check out our tutorial here.
  • Once you’ve got everything on this screen the way you want it, click Next.
  • It helps track metrics like reach, engagement rate, impressions, shares, and more.

Here’s where you tell people how to reach you more directly. For your page name, use your business name or the name people are most likely to search for when trying to find your business. That said, you need to log into your personal Facebook profile (or create one) to get started with a Facebook Page.

View your Page as a community hub


Then, either head to the Create a Page link or navigate to the Pages menu through the top menu button. Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts. If you’ve never had a Facebook profile or business Page before, don’t fret. The process of setting up your Facebook presence is fairly straightforward and shouldn’t take more than an hour.


As you can see at the bottom, Facebook is keeping track of our page health score as we go. Once you’ve got everything on this screen the way you want it, click Next. So those are the basic steps on how to create a new Facebook page. For instance, if you own a Pizza Shop in Key Largo, Florida, then the words “Key Largo” Florida and Pizza Shop should all be in your bio.

In this guide, we’ll walk you through all the possible scenarios step by step so you can manage or remove any Facebook Page with confidence. Facebook Pages are for businesses, brands, organizations and public figures to share updates and connect with people. Facebook is a global social network that connects people with friends, family, communities and brands.



The right CTA button can encourage visitors to shop, visit your Facebook Group, book an appointment, and more. For category, type a word or two that describes your business and Facebook will suggest some options.

This makes it a high-leverage channel for connection and conversion. Yes, you need to get a loyal community of engaging followers first, but you’re not just here to be besties. You want these people to convert from loyal followers into loyal customers. Rolling with the pet store example, your profile photo should not be a picture of your dog. The Facebook cover photo size is 820 pixels wide by 312 pixels tall on the desktop.

Another Facebook Page management tool that’s easy to use? Schedule posts, answer messages, and manage ads from one place. You can post text, create Stories and Reels, add photos, share links, conduct polls, or go Live if you dare. This is also the spot to opt in or out of marketing and promotional materials. When you use Facebook, you may not always be logged in as your Page.

You can enter your physical location (if you have one) at this stage, as well as your operating hours (if applicable). Remember, you can add, King Johnnie Casino Facebook change, or remove any of this information later. So, if you’re not already logged into your personal account, log in now.

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