Your first step is to simply type your blog’s name into Google. If it’s live on Google, in most cases, it should come up near the top of the results. We touched on this above, when looking at on-page SEO, but I wanted to reiterate how important it is to give each blog post a clear and descriptive title. You should see a list of 2 or more links, depending on how your sitemap is structured, and on whether you’re using an SEO plugin like Yoast. Let’s say someone comes across your blog’s name in an email or on social media.
Optimize for Prominent SERP Features
You also need to consider the experiences of visitors to your site. You need to take a holistic view of the value your website provides to users, then optimize your content SEO Anomaly so that it gets the results you need. To ensure your website ranks highly, you can’t just focus on what search engines are looking for.
Things like photos, reviews, and phone numbers are more likely to include answers to queries than text-only links. However, there could be opportunities to make the asset that is ranking more conversion-friendly and encourage users to stay on your site. Your goal should be to offer users a piece of content that is better than everything else being displayed for the given query.
Your Ultimate Guide to Do on-Page and off-Page SEO
You can find low-difficulty keywords to target with Semrush’s Keyword Magic Tool. After all, few users venture beyond the first page of Google. And of those that do, only a tiny percentage click a result they find there. For example, the knowledge panel isn’t considered to have a traditional ranking position.
To help bolster your SEO efforts, here’s a collection of free and paid keyword research tools, backlink analysis software, and more. If a web page listing is elevated to become a featured snippet, we don’t repeat the listing later on the first page of results. This declutters the results and helps people locate relevant information more easily. You should aim to build backlinks from authoritative and relevant pages and websites. However, it’s good practice to add internal links from other relevant pages whenever you publish something new.
Ranking on Google takes between six to twelve months, but can be faster depending on the competition and quality of the content. For example, top results for “Dentist in Dallas” are Google Business profiles. These landing pages explain how the different tools available in the Ahrefs dashboard works, helping to promote and sell its product. The SEO software has a top-level menu with important pages in the website header. Plus it built landing pages around its tools and educational resources the company offers. Tracking your SEO results, ensures your SEO campaigns are effective and that you’re getting the most out of your investment.
- Rank Math checks whether you’ve included the focus keyword in your meta description, title, subheadings, etc.
- Use Xenu or an SEO audit tool to find and fix broken links (internal, external, or incoming).
- These metrics are also important to understand when trying to figure out what keywords you want to rank for.
What’s interesting is that clicking on those answer links doesn’t take you to a source page. There are also links within the AI answer that show where information was sourced for individual sentences. We’ve spent a lot of time over the last few months studying AI overviews to see how they impact search and what they mean for SEO in 2025 (and beyond). But, they also offer a new opportunity for SEOs willing to spend the time optimising to rank in the AI Overviews. Shorter Answer – AI Overviews are trained on your website content, and they’re now stealing your clicks too.
Ranking higher on Google starts with understanding what keywords are and how they function in search. Guest blogging is an excellent way to gain exposure within your industry while earning high-quality backlinks. By addressing these common user queries, you can attract more organic traffic to your site. Customer reviews are essential for building trust and credibility for your business on your site.
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content (in record time.). So after you do the work of ranking, you have to work to keep it there. Freshness isn’t simply about the content itself, but about the entire SEO experience to continually deliver the most relevant result to the user. Finally, after you’ve created a new page and linked to other pages on your site, you have one more step to go. Now it’s time to update your older pages with links to your new page.
